Jumbo Rider

Client : Toyzone Impex Pvt. Ltd.
Industry: Toys
Created Year: 2007
Design Process: Product Name, Product Color, Photo Enhancement, Manual, Stickers, Printed Box, Master Carton
Location : India (Modern and Retail Trade)
Marketing Objective : To create a unique and fresh look and idea
Challenge : To create multiple objects and characters that can compete with similar products available in the market. Additionally, these products had to possess an entirely new look that is attractive and economical for customers.
Solution : We divide solution into 9 different steps which are as under:

Step 01

Defining Product Name

This was the pre exist product with the colors and stickers. the name given to the product was Jumbo.

Step 02

Defined Product Colours

A combination of Magenta with a Darker shade of the same colour changed the product’s look completely, and a little change in face and seat made it far more attractive.

Step 03

Colour Codes of the Product

Colour codes for the entire product were selected, and labelled them for the client’s convenience.

Step 04

Finalizing the Logo

We created all the images with extra effort to make the mascot of Elephant. A careful selection of related colours made the character lively and enhanced the product’s look.

Step 05

Creating Sticker Shapes & Designs

After a lot of trials, the desired shapes of stickers were achieved. Then, we designed each sticker according to the product theme and colour contrast.

Step 06

Designing of Printed Box

Packaging box is the most important element to attract customers. So, we created an exclusive design, with the product highlighted.
The outcome was satisfactory enough.

Step 07

3D Box

We created this 3-dimensional box to get a look of the original printed box, before printing. We created the corrugation texture on the box with light and shadow.

Step 8

Designing of Master Carton

Considering the importance of the Master Carton, we designed it with equal effort to make it attractive enough with complete details of dimensions and sketches of the product.

Step 9

Representation of Master Carton

We created this image in Photoshop, with a perspective view, light, shadows, and colors, and even its dimensions were calculated on the basis of inner box size. All these things were done before its manufacturing.