Educational Rider

Client : Toyzone Impex Pvt. Ltd.
Industry: Toys
Created Year: 2007
Design Process: Product Name, Product Color, Photo Enhancement, Manual, Stickers, Printed Box, Master Carton
Location : India (Modern and Retail Trade)
Marketing Objective : To create a unique and fresh idea of presentation.
Challenge : The challenge lied in creating multiple objects and characters that could stand out from the similar products available in the market. Additionally, these products must possess an entirely new and attractive look.
Solution : We divide solution into 9 different steps as follows:

Step 01

Created Product Logo

This was the existing product named Bear, with the color and stickers as shown.

Step 02

Defined Product Color

A combination of Yellow ocar with Dark Brown, and a little change in face and seat to enhanced the product look.

Step 03

Color Code of Each Part

Selected Color code for the entire product, and labelled them for the client’s convenience.

Step 04

Finalizing the Logo

Numbers were strategically given on the sticker for counting 0-9, then suitably named it ‘Educational Rider’. A careful selection of colours made the logo attractive.

Step 05

Creating Sticker Shapes & Designs

Different shapes of stickers were created with selective colours to suit the product them.

Step 06

Designed Printed Box for Packaging

Packaging box, the first thing to lure your customers, was paid special attention.
We designed it to make it stand out, with the product highlighted.
We wanted to do justice to the design and thankfully, the results were quite fruitful.

Step 07

3D Box

Made this 3-dimensional box to see how it would look on the shelf, by giving it a real box look. Created corrugation texture with light and shadow.

Step 8

Designing of Master Carton

Master Carton was given equal attention with the sketches and specifications of the product on the box, to save the cost yet making it attractive.

Step 9

Representation of Master Carton

This image is created in Photoshop, with a perspective, light, shadows, and colors, and even its dimensions were calculated on the basis of inner box size, before its manufacturing.