Bear Rider

Client : Toyzone Impex Pvt. Ltd.
Industry: Toys
Created Year: 2007
Design Process: Product Name, Product Color, Photo Enhancement, Manual, Stickers, Printed Box, Master Carton
Location : India (Modern and Retail Trade)
Marketing Objective : To create a unique and fresh idea and new look.
Challenge : The challenge was to create multiple objects and characters that can compete with similar products available in the market. Additionally, these products must possess an attractive new look and an economical product.
Solution : We divided the solution into 9 different steps that were as follows:

Step 01

Defined Product Name

This was the existing product with the color and stickers and the name given was Bear.

Step 02

Defined Product Color

A combination of Yellow ocar with Dark Brown not only made the product look attractive, but a little change in face and seat enhanced its look.

Step 03

Color Code of Each Part

Selected the Color code for the entire product, and labelled them for the client’s convenience.

Step 04

Finalizing the Logo

A careful selection of colors made the Bear character lively and enhanced its look. We created all the images with extra effort to make the mascot of Bear.

Step 05

Creating Sticker Shapes & Designs

After many trials, we designed each sticker as desired, according to the product theme and color contrast.

Step 06

Designing of Printed Box

Packaging box is the most important element in luring your customers. We designed to make it stand out, with the product highlighted.
We did our best to do justice to the design and thankfully, the results were quite fruitful.

Step 07

3D Box

Created this 3-dimensional, real-like box look for an original printed box. Corrugation texture was created with light and shadow.

Step 8

Designing of Master Carton

Packaging box was given equal attention to make it attractive with complete details of dimensions and sketches of the product.

Step 9

Representation of Master Carton

This image is created in Photoshop, with a perspective, light, shadows, and colors, and even its dimensions were calculated on the basis of inner box size, before its manufacturing.