Space Rider

Client : Toyzone Impex Pvt. Ltd.
Industry: Toys
Created Year: 2007
Design Process: Product Name, Product Color, Photo Enhancement, Manual, Stickers, Printed Box, Master Carton
Location : India (Modern and Retail Trade)
Marketing Objective : Create a unique and fresh idea of presentation.
Challenge : The challenge lies in creating multiple objects and characters that can compete with similar products available in the market. Additionally, these products must possess an entirely new look that is attractive and economical for customers.
Solution : We divide solution into 9 different steps as under:

Step 01

Defining Product Name

This was the pre-exist product with the color and stickers and the name given was Space.

Step 02

Defining Product Color

A combination of different hues of blue with purple made the product look attractive, and a little change in face and seat enhanced its look.

Step 03

Color Code of Each Part

Selecting Color code for the entire product, and label them for the client’s convenience.

Step 04

Finalizing the Logo

We created this logo in space theme, where the letter “A” is replaced by a rocket, and the word ‘Rider’ is formed by the rocket’s smoke. The overall design beautifully depicts a space like ambiance.

Step 05

Creating Sticker Shapes & Designs

After a lot of trials, the desired sticker shapes were achieved for curved surface of the product. The next step was to design each sticker according to the product theme and color contrast. and the results enhanced the product’s beautiful presentation.

Step 06

Designing of Printed Box

Packaging box is the most important element in ‘luring’ your customers. We designed it in a way to make it stand out, with the product highlighted.
We did our best to do justice to the design and thankfully, the results were quite fruitful.

Step 07

3D Box

Made this 3-dimensional real looking box to see how it would look on the shelf. Corrugation texture was created with light and shadow.

Step 8

Designing of Master Carton

Packaging box is the most important element in luring your customers. We designed it in a way to make it stand out, with the product highlighted.
We did our best to do justice to the design and thankfully, the results were quite fruitful.

Step 9

Representation of Master Carton

This image is created in Photoshop, with a perspective view, light, shadows, and colors, and even its dimensions were calculated on the basis of inner box size, before its manufacturing.