Eco panda concept

Marketing Objective

Create multiple objects and characters to compete with the market.

Challenge

The challenge lies in creating multiple objects and characters that can compete with similar products available in the market. Additionally, these products must possess an entirely new look that is attractive and economical for customers.

Solution

We divide the solution into 8 different parts, which are going to be explained as follows:

Defining Product Name

Step 01

After sharing the product image, the client asked what we could do about the product in haste. We suggested the name 'Panda,' and he added 'Eco' for the economical range. Thus the name ECO PANDA was created.

Sketching Word Art

Custom typography was developed from scratch and paired with an engaging mascot, ensuring children could instantly recognize and connect with the panda at first sight.

Finalizing the Logo

A carefully chosen color palette brought the character to life and enhanced its overall appeal. Each visual was crafted with extra attention to detail to develop a lovable and engaging panda mascot.

Defining Product Colors and Codes

Step 02

The combination of black, white, and green not only enhances the product’s visual appeal but also creates a strong association with natural jungle elements, reinforcing a fresh and wildlife-inspired identity, i.e. Bamboo and Panda.

Precise colour codes were finalized and documented for the entire product. This ensured consistency in production and eliminated the need for additional colour research from the client’s side.

Creating Moodboard

Step 03

A visual collage that brings together images, text, color swatches, and material samples to define a specific aesthetic, theme, or creative direction

The product logo was integrated seamlessly, while bamboo elements were recreated in rounded forms to introduce a fresh swirl-like motion. Key features were illustrated in varied styles, including panda paws and other thematic details, adding character and visual harmony.

Stickers - Creating Shapes and Design

Step 04

Designing sticker shapes for curved surfaces is a precision-driven process. Each shape is tested and refined through multiple iterations to achieve a clean fit, proper alignment, and visual balance on the product.

Once the structure is finalized, every sticker is crafted to reflect the panda theme, incorporating bamboo elements, paw motifs, and soft contrast tones for clear visibility and playful appeal.

This approach ensures functional accuracy while maintaining a cohesive and child-friendly design language.

Image Enhancement

Step 05

Our photography captures the essence of your product from every angle, ensuring maximum visibility, but we don't stop there; our expert team takes your final product images and elevates them to perfection. We enhance them with precise color correction, brightness adjustments, texture enhancements, and sharpening techniques. Additionally, we skillfully superimposed any stickers or labels onto the images. Experience the difference our image enhancement services can make for your product presentation.

Hover over the image to see the Physical Product after Manufacturing

Creating Manual

Step 06

A comprehensive, user-friendly manual has been meticulously crafted for our valued customers. This detailed guide is packed with step-by-step procedures and accompanied by informative graphics, empowering you to effortlessly assemble our product. Say goodbye to any confusion and enjoy the satisfaction of building it yourself.

Designing of Printed Box

Step 07

The packaging box is the most important element in luring your customers. We designed it in a way to make it stand out, with the product highlighted.
We did our best to do justice to the design, and thankfully, the results were quite fruitful.

3D Box

Made this 3-dimensional box to see how it would look on the shelf. Try to give a real-like box look for an original printed box. Create a corrugated texture with light and shadow.

Designing of Master Carton

Step 08

Representation of Master Carton

This image was created in Photoshop, with a perspective view, light, shadows, and colors, and even its dimensions were calculated on the basis of the inner box size before its manufacturing.

Result

Over the period of 7 years, after creating it in September 2015, it sold more than 2 million pieces

What's Good About

Likked by Parents as well as children and neighbours

Further Insight

Inspired to create more character on the same product and increase further sale

Advantages :

Effortless Color Selection

Choose colors for your product without the need for extensive research and development. We simplify the process by assigning a specific color code to each part.

Streamlined Production Process

Simplify the entire process by providing a designated color code for each component. This not only results in cost saving for production and materials but also significantly reduces the time required.

Time and Cost Efficiency

Experience considerable cost savings in production and materials, coupled with substantial time savings throughout the process.

Trademark-Worthy Product Name

Introducing a distinctive product name that can serve as a unique trademark for our clients.

Enhanced Visuals

Offer color-corrected images that closely resemble the actual product, ensuring a high-quality visual representation.

Print-Ready High-Resolution Images

Provide high-resolution images suitable for large-format printing, facilitating impressive marketing materials.

Market Appeal

Showcase these enhanced images to help clients attract more orders from the market, leveraging the visual appeal of the product.

Prepared Design Package

Have all designs, including product images, printed box, and manual, ready before the physical product is manufactured.

Visualize Shelf Presence

Gain an overview of the printed box and how it will look on the shelf, optimizing product presentation.

Standardized Box Dimensions

Ensure that all box dimensions conform to the standard size of boards available in the market, promoting consistency and convenience.

Efficient Master Packaging

Calculate master packaging dimensions based on the printed box, streamlining logistics and storage.

Error-Free Printing Files

Provide a printable file compatible with offset printing machines, eliminating communication gaps and ensuring errorless reproduction.

Parallel Design and Production

Have designs ready before the actual product is manufactured, allowing for simultaneous progress during the production process.